FUZE TEA LAUNCH

In 2018 The Coca-Cola Company is bringing its fast-growing FUZE Tea to Europe. I was responsible for the launch campaign on Hungarian market. FUZE Tea, the company’s biggest launch in Europe since the 2006 introduction of Coke Zero, aimed to reinvent the RTD tea category. The billion-dollar ready-to-drink (RTD) tea brand, currently available in more than 80 countries worldwide.