DIGITAL CAMPAIGNS REDESIGN AND TEMPLATISATION
When joining the team of the Brand & Digital team, I have immersed in observation on how teams cooperate.
After identifying week points in digital campaigns creation processes following actions were initiated:
- review of digital campaign creation processes
- introduction of an exact responsibility map for each specialist in the process (design, front-end development, automation)
- creation of set of new and complex creative and coded templates.
- UX and UI training were requested from the sister team to make everyone aware of the best practices possible to be used.
![](http://images-pw.pixieset.com/elementfield/820959321/image005-b79e744f.jpg)
![](http://images-pw.pixieset.com/elementfield/626959321/Screen_Shot_2021-04-05_at_5.59.35_PM-311c13eb.png)